In new research, Statista reveals that TikTok reached the milestone of 1 billion active users in 2022. You may also want to know that although Instagram has over 1 billion users, the Chinese platform surpassed Instagram for the number of new users in 2021.
With the success of TikTok and the increase in users and digital influencers, the social media platform ended up sparking the interest of companies in partnering with digital influencers.
According to research conducted by Insider Intelligence, it shows that TikTok has overtaken Facebook in investment in influencer marketing by 0.7% in July 2022. It is also expected to surpass Youtube in 2024 if the growth continues
Is it still worth advertising on Facebook and Instagram?
Although our perception is that Facebook is declining, it still has billions of users around the world, and many brands have had results, primarily in the delivery of advertising. Facebook had a 35% growth in its revenue in 2021.
However, of course, you must take into account your audience when assessing whether it is worth investing in marketing campaigns on Facebook, Instagram or TikTok.
As I mentioned before, TikTok is mostly used by Gen Z; depending on your target audience, the Chinese social media may not be the best option for you to advertise your brand or products.
Therefore, Facebook will only be worthwhile for your business if you are producing content and advertising to users who are genuinely interested or may be interested in your brand.
But how is it possible to know this? The good news is that Facebook itself can help you. On the Insights to Go page, you can access numerous Facebook IQ statistics, as you can see below:
