Ever since his gain of full authority on Twitter, Mr. Musk seems very much occupied with making new changes in the newly owned social media platform. That is why I called him “Game Changer.”
Let’s dig into what drew Elon Musk’s attention to buy Twitter and his changes.
Motivation for Elon Musk to Buy Twitter
“I didn’t do it to make more money; I did it to try to help humanity, whom I love.” (Elon Musk, 2022).
That is what Mr. Musk said in his recent tweet on taking charge of Twitter. Another reason for Elon Musk to buy Twitter was that he wanted to make Twitter free from all spam and fake accounts. He wants to make Twitter a free and easy-to-approach platform regarding freedom of speech.
Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS
— Elon Musk (@elonmusk) October 27, 2022
What are the major changes that Elon Musk has made so far?
Clearly, Elon Musk wants to make remarkable and outstanding changes on Twitter, and he is busy doing that.
- Right after his control over this social media platform, Elon Musk offered to charge $8 monthly from all Twitter users.
- Mr. Musk has fired around 3,700 employees from Twitter, which makes it half of the Twitter employee army.
- Not only this, but he also laid off the Chief financial officer and Chief executive officer of Twitter right after he gained authority.
Impact of these changes on the Social Media Marketing
There will always be supporters and haters of Elon Musk for his deeds, but we are not here to discuss that. The changes Mr. Musk is making rapidly over Twitter can and are leading the social media site towards considerable consequences. These changes are both challenging and favourable.
While some ad agencies may pull out their ads due to fear of relaxation in the moderation policies of content on Twitter, many others can see these changes as an opportunity to put up more authentic ads on the social media platform with hopefully no boundaries.
People who used Twitter regularly up until now without any charges may have to pay $8 monthly to continue the services. This would not be satisfying or very welcoming not only for the users because they are habitual in using a free social media site but also for the digital advertisers as it may lead to fewer users and fewer ad impressions.
Additionally, by removing fake accounts and bots from the social media platform as well as opening Twitter’s algorithm, advertisers will be able to identify the precise audience that their ads are reaching.
Winding Up
It is not new now that Elon Musk has made a great deal to buy Twitter; he has been doing this for quite some time now. In fact, buying and owning one of the biggest, most famous, and most expensive platforms have now become Elon Musk’s thing.
Elon Musk has succeeded again in drawing everyone’s attention towards him by buying Twitter after many scandalous steps. Nothing is stopping Mr. Musk from bringing new changes to the most useful social media platform, and may he takes it to new heights of success.
