If you are looking to grow your Instagram account you should stick to high-quality content, be consistent with your posting, and invest money in order to ensure that your message is reaching thousands of people every day.
The truth is, if you are not yet producing quality content, then you are going to have to put all your focus and attention into it first, in order to be able to implement the strategy that we are going to teach you in this post.
Nevertheless, I would like to give you a glimpse of this step-by-step guide, which many large companies, such as GoPro, Pop-Tarts, and several others use to grow their social media platforms.
There is no doubt that paid ads can be the fastest and most efficient way for your company to grow its Instagram account. However, is having money just the end of the story?
It’s certainly not a one-size fits all solution, check out the following five steps to increase your followers on Instagram, and engagement on your posts.
1. Provide quality content to your audience
As for your Instagram growth, your message is what determines whether you are going to succeed or fail; if the content you post is unattractive then you will not see any growth.
First and foremost, to be successful on Instagram, you need to create content that generates a great deal of value for your audience in such a way that they will feel compelled to follow your Instagram page so that they can see more of your great content and ultimately purchase your products or services.
“Great content is the best sales tool in the world”. (Marcus Sheridan, 2018).
2. Plan your budget
The question is not how much can you invest per day, but how much can you invest per day for six months?
The reason for this is that you must maintain consistency! You will be able to test different types of campaigns and various types of content in different formats over the course of six months.
“You at least need to give it six months so you can really see the return on ad spend”. (Allie Bloyd, 2020).
As stated by Social Media Examiner, most businesses spend between 5% and 12% of revenue on marketing. New companies may wish to spend closer to 12% in order to grow quickly. Keep in mind that the minimum investment is $1 per day, so for six months, you will need at least $30 per month, which amounts to $180.
3. Establish a target audience for your product
It would be best if you took the time to understand the geographic, demographic and psychographics of those who are your most frequent customers so that you can produce content geared specifically towards that audience.
For example, If the majority of your clients are primarily men, married, and over 45 years of age from Ireland, then your marketing campaign will be directed at those individuals.
4. Determine the type of campaign to be conducted
You may consider the following campaign objectives when distributing content:
- Video viewing;
- Engagement;
- Reach.
In the next six months, you will have the opportunity to test the type of campaign that will provide the best results for you.
5. Test it out
Ensure that you rotate your content, in this way, you will gain an understanding of what content your target audience likes the most and thus you will be able to plan your next content in a more precise manner.
Additionally, you should test different formats (for the same content). These formats include: Carrossel, Single Image, Video, or Reels.
